Best Practices + Examples for Ecommerce Website Design [2024]

In 2024, eCommerce website design in Singapore takes centre stage. With modern online consumers having higher expectations, a well-designed website isn’t just an option; it’s a must. Making shopping enjoyable and easy goes beyond how it looks – it’s about the whole experience. Plus, websites must work smoothly on both computers and mobiles.

eCommerce websites in Singapore are stepping up by offering simple navigation, quick loading times, and personalised experiences. This year, the value of eCommerce website design is clearer than ever.

Did you know? Around 80%-85% of shoppers find product info and pictures crucial when deciding where to buy. Also, about 75%-78% of shoppers want more images on product pages. And, for 55%-60% of customers, easy usability matters a lot. Not to mention, an impressive 90% of users will keep shopping due to great user experience.

Here is an extensive guide on building fantastic e-commerce websites that includes examples.

Summary

1. Design eCommerce Website for Trust And Security
2. Key Elements for Successful eCommerce Website Design
3. Design eCommerce Product Pages That Convert Visitors to Customers
4. Design Shopping Cart
5. Design eCommerce Website Checkout

Design eCommerce Website for Trust And Security

The design of an eCommerce website should first and foremost give users confidence. The majority of consumers worry about privacy and whether the website would safeguard their personal information by facilitating a secure transaction. They will simply decide to shop elsewhere if they do not feel confident about the website.

Here are some methods that will communicate trustworthiness:

Include business overview

• Provide general information
• Photographs of people behind the business
• Contact information
• Links to social media
• A Frequently Asked Questions (FAQ) page

Include store policies & make sure they are easily found

• Shipping and return policies
• Provide privacy & policy

Share product reviews

• By checking out product reviews, shoppers can get to know the product better. And if you include more details about the reviewers, it can help shoppers get even more out of reading other people’s opinions.

Use a secure server

• When making an online purchase, consumers believe that their personal information will be protected. With an SSL (secure sockets layer) certificate, you can confirm the identity of a website and keep information safe by encrypting it. This gives shoppers peace of mind knowing that their data is well-protected.

Attention to Detail & Enhancing the Online Shopping Journey

• Avoid 404 problems (page not found), missing photos, broken links, typos, and other e-commerce UX-killing flaws to make the website appear authentic and professional.

Key Elements for Successful eCommerce Website Design

A successful eCommerce store needs to have mobile-friendly designs, user-centred layouts, clear product descriptions, and safe payment processes. These components create a flawless purchasing experience. According to research, consumers establish their opinions about a website in 50 milliseconds. Here are some important eCommerce design tips to follow while avoiding ecommerce website design mistakes.

1. Designing with the Brand’s Look

The website should be easily identifiable by its branding. To make it obvious what kinds of products are sold, pick colours that are consistent with the brand and establish the style. Make sure the brand experience is the same on all platforms, including mobile, in-store, and online. This will help build a strong brand-customer relationship.

2. Creating a Visual Hierarchy

Putting items in a way that catches your attention first is known as “creating a visual hierarchy.” To achieve this, designers enlarge, brighten, or tightly space certain elements. It facilitates a fast comprehension of what’s significant. Crucial elements are emphasised and aesthetically pleasingly arranged in this way. It is comparable to sorting things out so you get where you need to go.

3. Keep Things Simple in How Your Website Looks

When creating your eCommerce store, it’s a good idea to keep the website’s design simple. Use a clean design so that people can easily find what they want to buy. Provide products with clear images and make it easy for customers to add items to their shopping cart and complete purchases. People are more willing to make purchases from your website when it is easy to use and straightforward.

4. Use Simple Icons People Can Easily Identify

Choose symbols that are easily understood by all. These symbols are small images that represent certain objects, such as a shopping cart. These symbols make it easy for visitors to navigate your website without requiring them to read through a lot of text. A magnifying glass, for example, indicates inquiry, while a heart, indicates liking. It’s similar to using images rather than text to indicate to visitors where to click or take action on your website.

5. Don’t Use Popup Windows

We’ve noticed that these pop-up windows sometimes cause issues. Look into other ways to inform or communicate with users instead of using them. This strategy improves their online experience by avoiding unexpected pop-ups and guaranteeing easier website navigation.

6. Provide Smooth navigation

People can browse your online store more easily if you provide smooth navigation so that customers can quickly find the things they want to buy. Make sure buttons and links are visible and easy to use by organising your website. Customers can enjoy shopping uninterrupted thanks to this strategy, which guarantees they won’t get lost. Easy-to-use navigation is similar to a well-lit road making it easier for customers to find what they’re looking for.

7. Well-Organized Product Categories

Imagine managing a physical store with different departments, such as clothing in one area and toys in another. It works similarly on the internet. It’s like giving them a map to help them find what they need when your products are arranged nicely. Because consumers can quickly decide what to look at and where to go, their shopping experience is improved. Putting things in distinct groups also helps shoppers find what they’re looking for more easily by avoiding confusion.

8. Provide Product Search Option

Include a search function to assist clients in finding particular products on your website that they want to buy. They can thereby input their search terms, such as “shoes” or “phone,” and receive instant results relevant to their query. Because consumers can just type and search instead of having to scroll through everything, it makes shopping a breeze.

Put the search box on important pages and on each page. It should be easy to use, identifiable, and recognizable. Typically, the search box is placed on the main menu, at the upper right or centre of the page.

All sorts of queries, including those related to product names, categories, and qualities as well as information about customer service, must be supported through searches. To help customers take advantage of the different features, it’s a good idea to provide an example search query in the input area.

Offering auto-complete functionality helps shoppers in finding what they’re looking for and boosts sales potential by suggesting items related to their search, enhancing their shopping experience. With sorting and filtering tools, let buyers organise and refine their selections to discover the ideal product.

9. Provide Product Quick View

Customers can view product details without leaving the main page by using the product quick view feature. Upon clicking a button or image, a little window with pertinent information such as pricing, an image, and a short description appears. They can use it as a sneak peek to determine whether to add the item to their cart or learn more. Customers may find your website more convenient and faster to shop with this functionality.

10. Give Special Deals

Offer exclusive discounts to customers who shop on your website. These offers are limited to your clients, much like gifts. Discounts, free shipping, or buy one, get one deal could be available. Customers feel satisfied and respected when they receive exclusive offerings. If people know they can obtain good prices, they might want to return to your store. To express gratitude for selecting your store, it’s like giving them something extra.

Design eCommerce Product Pages That Convert Visitors to Customers

Provide product pages for eCommerce that are both informative and engaging. People are more likely to become satisfied customers when they can simply purchase a product, understand its benefits, and see attractive photos. Making these kinds of pages shifts the behaviour of visitors from merely perusing to making purchases.

Display Products Using Great Images

Your customers will feel more comfortable making a purchase when you have nice and clear photographs of the products you’re selling. Better photos excite their interest by allowing them to see the products up close. More sales may result from offering customers a preview of what they’re in for.

For your product image, the ideal background to use is white since it makes the product stand out. It also complements practically any colour scheme or style. Show the product from various angles and close-ups to give a complete idea of it.

Providing a 360-degree view is a good way to provide an experience close to physically going into the store and engaging with it. Add a product video to deliver a lot of information in a short amount of time.

Give Detailed Product information

Comprehensive product details help customers understand exactly what they’re buying. This includes things like size, colour, features, and how to use it. It shows that you care about giving them the best experience.

So, whether it’s for electronics, clothes, or anything else, make sure to share all the important facts about your products. This transparency builds trust and improves the overall shopping experience.

Use Convincing Design

Make a visual design that encourages customers to make purchases from your online store. You can direct visitors towards completing purchases by arranging items such as images, buttons, and colours in a particular way. Customers are more comfortable making purchases when they see designs that capture their interest and inspire confidence.

It’s comparable to organising your business so that customers are compelled to choose and buy things by default. You may increase the likelihood that visitors will become satisfied customers and create a pleasurable shopping experience with effective design.

Show Related and Recommended Products

By doing this, you can increase your clients’ options by helping them discover more items they enjoy. These can be related goods or things that other people have found pleasing. Similar to making their shopping experience more enjoyable and possibly assisting them in finding items they might not have otherwise found, it suggests possibilities that complement what they are already interested in. This will also help to increase website engagement.

Design Shopping Cart

Provide a virtual cart so that clients can fill it with the things they wish to purchase before completing the checkout process. This layout makes sure that the purchasing procedure is well-structured and easy to use. Features like item addition and removal, total calculation, and product information display are usually included. Customers can easily examine, modify, and check out using a well-designed shopping cart, which improves the user experience overall. It functions similarly to a digital basket that stores all of their desired purchases until they’re ready to finish placing their transaction.

On the shopping cart page, the main thing to focus on is the checkout button. Make sure this Call-To-Action (CTA) stands out by using bright colours and creating lots of clickable spots. Use simple words to guide users and make it super easy for them to find and use the checkout button.

Enable customers to add items to their cart without moving away from their current page using a mini cart. This feature also permits them to continue browsing, exploring, and adding more products. Always ensure that mini cart widgets provide a link to the complete shopping cart page.

Make sure it’s simple for customers to remove items, save them for later, or adjust details like size, colour, or quantity.

Design eCommerce Website Checkout

1. During this design phase, the main goals are to streamline processes, gather relevant data, and make the payment process easy. Customers can easily evaluate their orders, enter shipping information, select payment options, and complete their transactions when the checkout process is designed well. The goal is to provide a smooth transition from the shopping cart to the profitable completion of the transaction. Positive purchasing experiences are enhanced, cart abandonment is decreased, and customer satisfaction is increased with a well-designed checkout.
2. When it comes to making payments, different customers have varied preferences. Provide as many payment choices as you can (based on your target market) to attract new clients and streamline the ordering process for existing ones.
3. To finish the purchase, reduce the number of fields and steps. If possible, create a checkout process that just requires a single page where customers can view their cart and provide delivery and payment details. Shipping addresses should be used as billing addresses by default.
4. Throughout the checkout process, provide a live chat feature or phone number so that customers can easily get in touch with you with any questions they may have without having to leave the page.

Conclusion

eCommerce website design in 2024 has evolved into a dynamic, user-centric field that demands innovation and creativity. We’ve explored the latest trends, best practices, and inspiring examples to help you navigate this ever-changing landscape. However, turning these insights into reality requires a skilled and experienced partner. If you’re ready to take your eCommerce venture to new heights, engage Verz Design to experience our stellar web design services firsthand.

Our eCommerce website design agency is committed to crafting visually stunning, user-friendly websites that convert visitors into loyal customers. Don’t miss the opportunity to make a lasting impact in the world of online commerce—take that crucial step toward success with Verz Design today!