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What is a Logo Style Guide and Why Every Company Needs One?

Your logo is almost like the face of your company.  It is what customers will come to identify with your business and will be instantly recognizable to clients.  It is, in essence, an extension of your company.  You or your graphic designer likely put a lot of effort into creating the best possible logo for your company, so it is important to ensure that it is always represented properly.  A logo style guide will allow you to do just that, laying down the guidelines of how your employees or third party companies utilize the logo in their specific projects.  There are plenty of reasons why a company needs a logo style guide.  Here are some of the most important ones.

Consistency is important when it comes to your company’s logo.  Sometimes a color may be changed depending upon its usage, but overall your logo will remain unchanged.  Setting out guidelines as to what is acceptable and allowed will save your company time and money since there will be no arguments or misunderstanding concerning style, format, and even colors when your logo is used on marketing materials or interoffice stationary.  The constant appearance of your logo will help make your company appear more professional thanks to its consistent nature.  Over time, everyone will instantly associate your logo with your business.

The sheer amount of time that you will save thanks to a logo style guide is another important reason to create one.  Your logo will find its way into numerous different materials from your company, and each time those who create the documents will have to decide how to utilize your logo and what style to follow.  Having a firm set of guidelines will cut the time it takes them to create any documents or marketing materials since they will know exactly what they can and cannot do in regards to your logo.  It gives fast, simple answers to the most common questions that will arise during the process.

The time saving nature of a logo style guide can save you hundreds or even thousands of dollars in the long term.  Less time spent on drafting documents and marketing collateral is more time spent on other projects, helping increase productivity in the workplace.  With a style guide on hand, there will be no confusion or disagreements concerning proper usage, and you won’t need to worry about having your logo or your business misrepresented unintentionally.  It’s a wise investment in your company’s future.