Contact us for a FREE consultation! OUR HOTLINE: +65 6841 1680
Enquiry for ecommerce website design & development

The Features of an Effective Website

There are many features that can make a website effective.  It is important that a business website utilize as many of these features as it can.  Websites that are created with certain features and design strategies are easier to use and will prompt more people to use their website.  With so many websites available it is important that a business make their website stand out in whatever way they can to attract people to their website and keep them returning.

One of the most important features of a website is its usability. It is important than when designing a webpage that you look at it from the user’s view.  Features and options need to be place on the webpage in ways that are logical and make it easy for the user to find. Web content should be reliable and easy to read.  Since most users do not read entire pages, it is good to have headings that standout so the user can find the information they need in a quick manner. It is also important to keep the web pages within a website uniform.  Colors and styles should be consistent as well as the location of navigation buttons and bars.  By doing this the user begins to feel comfortable with the layout and will look further at what the website has to offer. A well designed website makes a user more inclined to visit it again.

It is also effective to make sure the website makes logical sense. Sections should be named according to the items they represent rather than unique and cute names.  It is much easier on the user when webpage are labeled with obvious names.  This lets the user spend more time on the information they are looking for than the act of trying to find it on the website.

Many web designers try to make websites too elaborate.  Simple is usually better when it comes to a website.  When there is too much going on the user has a tendency to forget what they are there for.  It is best to showcase the product and services of a website rather than the latest in web design.  This can be true with animations and graphics.  A little can be creative but if these enhancements start to take away from the website’s message, then they are of little benefit.  Designing an effective website requires a little bit of thought and effort, but when one takes the time to view things as the user will, they should be able to see what will work best for their website.