content development

Choosing the right words in advertising is the difference between selling yourself and selling your competition. This is a pretty basic concept understood by many sales and marketing executives from multinational corporations. However, when it comes to website content development, many business owners tend to write these contents themselves, thinking that they know their business better than anyone else.

Here’s the truth, copying content from your company brochure and proclaiming, “It’s good enough…” is not good enough.

Another common mistake by business owners is that they believe too much into the phrase “Content is King!” and simply overloads their website with words, assuming everyone is going to read their contents word by word. So, how do users read on the internet? The answer: They don’t!

People rarely read Web Pages word by word. Most people pick out individual words and sentences. Our research among our readers and business owners show that around 80% of them always scanned any new page that come across; with less than 16% reading word-by-word. As a result, a professional Web Content Copywriter has to take these points into consideration:

Highlighting keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)
Using Sub-headings to break down paragraphs
Bulleted Lists (if you are reading this… it works, right?)
Extracting and Emphasizing on important sentences
Keeping one idea per paragraph
Limiting word counts, as compared to conventional writing

Verz Design offers professional website content development from our copywriter and creative director. Our copywriter specializes in creating online copy for small and medium sized businesses. Our content development services include:

Proof Reading and Editing
Landing Page Optimization
Copywriting for Search Engine Optimization
Research Article and Content
Newsletter Management
Creative Writing
Press Releases
Blogging for SMEs

Remember – it’s not what you write that matters. It’s what your customers are reading!

Design of the website is merely for entertaining purpose, if the contents are not developed professionally. If you are looking to develop a new website or to improve on it, call us today for a no obligation consultation on total website development.