The whole point of marketing is to bring in more paying customers, and in today’s fast paced digital age, this is easier than ever before. Anyone can create a website, but it takes skill and knowledge to convert browsers into an enquiry for services. Design web teams can create a call to action style kit that will offer phone numbers or enquiry forms for visitors to a website. This is a great advantage over the bounce rate statistics that is offered by Google Analytics; instead of seeing how many people are visiting a given site and leaving immediately, a company can hook the visitors into becoming customers as well.
Bounce rate analytics are a good tool for a company to see where their landing page needs a greater impact. However, the marketing tools should not stop there; a company must implement that knowledge into a plan of action for pulling potential customers further into the website. Web design teams that specialize in web marketing can offer custom designed conversion rate optimization, or CRO. This will implement analysis, strategy and effective marketing tools to promote a web based profit for the company, and can help find weak areas in the website as well.
Many companies may still be relying upon outdated information to promote their website, such as poor quality articles based solely upon SEO keywords, an unattractive web page design, or even just a large amount of spam that is attached to the page. A good web design team can look at the figures of the bounce rate and determine what CRO techniques can benefit the web site for a greater conversion rate of clients. It is crucial that the content of the site is the primary concern, as even the most interesting graphics cannot make up for poorly written content.
A good design team can offer a customer relevant backlinks, interlinking where it is appropriate, compactness and easy maneuverability within the page, and simple quality content. SEO should not be ruled out altogether, it simply needs to be implemented along with the highest quality content in order to be effective. These techniques, along with an exceptional enquiry form placement can make or break a web page. Conversion rate is where it’s at in today’s digital marketing; if a web page cannot bring in customers, it is nothing more than window dressing. A good web design team will flip the worst bounce rate into paying customers.
Website statistics can be difficult to analyze without the proper knowledge, which makes it rather difficult for the layman to create a stunningly popular webpage. This is where professional web design teams come in; they can provide all of the up to date technology necessary to make sure that a web page is following the latest marketing strategies. In addition, a design team knows when and where to place the SEO, the enquire page, and the appropriate content so that it is intriguing and pleasing to the web visitor. This is the key to successful web page marketing.