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The hardest part of starting a successful ecommerce website or business is not the actual setup of the ecommerce itself. Rather, it is the required promotion and advertising that first-time owners often do not realize is necessary. There are a number of advertising outlets that are frequently overlooked by new ecommerce business owners. Search engines [...]
Archive for the ‘SEM’ Category
Understanding the Need to Budget for Advertising and Promoting Your Ecommerce Websites
November 3rd, 2011 
Henry 
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Four Important Tips for Google Adwords
September 14th, 2011 Henry Pay-per-click, or PPC, is a common internet marketing method in which promoters pay the server any time a given ad is clicked. Google PPC uses a program called AdWords to help individuals who want to place ads on the internet develop keywords for their ad groups. This is one of the most efficient tools around [...]
Statistics comparing Search Engine in Singapore
April 16th, 2011 Henry Interesting statistics for Search Engine in Singapore from Mar 10 to Mar 11. 1. Percentage of people using Yahoo as Search Engine has been trimmed from 18% to just 12% 2. Google stands strong with more than 85% of users using Google as primary Search Engine
Why SEM is more important than SEO for SMEs?
December 12th, 2010 Henry SEM stands for search engine marketing. It functions by increasing a website’s visibility in search engine result pages much in the same way that SEO or Search Engine Optimization does, only it functions through the use of paid placement, contextual advertising and paid inclusion. A good example of this would be the advertisements on search [...]
Search Engine Marketing – Using Long Tail Keywords
December 3rd, 2010 Henry Long-Tail keywords are more like key phrases. Instead of typing in a general word, the searcher is using a phrase that is more specific. This makes their search more specific and eliminates a lot of the general terms that might pull up in a search engine. This can be of great benefit for a person [...]
