- Why SEM is more important than SEO for SMEs?
SEM stands for search engine marketing. It functions by increasing a website’s visibility in search engine result pages much in the same way that SEO or Search Engine Optimization does, only it functions through the use of paid placement, contextual advertising and paid inclusion. A good example of this would be the advertisements on search […]
- How to Measure Success and Effectiveness of a Website?
Most businesses invest a great deal of time and money into the creation and maintenance of their websites. They do this in the hopes of attracting more customers and sales to their business. But how do they know how effective their website really is? In order to know if things need to be changed or […]
- Search Engine Marketing – Using Long Tail Keywords
Long-Tail keywords are more like key phrases. Instead of typing in a general word, the searcher is using a phrase that is more specific. This makes their search more specific and eliminates a lot of the general terms that might pull up in a search engine. This can be of great benefit for a person […]